Tracking
Server-side truth
First-party pixel for journeys. Purchases from Shopify webhooks — including Gokwik-style off-site checkout.
Vihax is a profit analytics application for D2C brands. Connect Shopify, Meta Ads, and Google Ads to see contribution after returns and RTO — so spend follows prepaid and delivered outcomes, not vanity ROAS.
Public site · No login required · App name: Vihax
Vihax helps D2C ecommerce brands measure true profit and marketing performance. Customers sign in at app.vihax.com and connect accounts they own.
Functionality
Why we request access: only to build that brand’s own profit and attribution dashboard. We do not sell brand data or share one brand’s data with another.
Privacy: https://vihax.com/privacy/ · Terms: https://vihax.com/terms/ · App overview: https://vihax.com/oauth-home/
Meta and Google optimise for the signal you send. If that signal is “any order,” they will buy COD and high-return traffic. You still pay for the media.
Refused COD and returns still count as wins. “Winning” creatives keep budget while contribution stays flat or negative.
Cleaner outcomes — delivered, prepaid-heavy, contribution-aware — shift spend toward customers who keep the product.
Rank channels by contribution and POAS — not the ROAS each platform prefers to show.
The gap is returns, RTO, COGS, and fees.
Where budget goes.
First-party pixel for journeys. Purchases from Shopify webhooks — including Gokwik-style off-site checkout.
Optional stronger signals: delivered, prepaid-heavy, lower-RTO — under brand control.
Last-click through data-driven Markov and algorithmic — on contribution, not only revenue.
Campaigns ranked by contribution. Strong ROAS with weak profit after returns is visible.
RTO rate and revenue loss by campaign. Status: KILL, WATCH, SCALE.
Paths with contribution when discovery is social and close is search.
OAuth for ad accounts you authorise. Pixel for journeys. Orders from webhooks.
Every order becomes contribution. Returns and RTO stay attached.
POAS, seven models, kill/watch/scale — then tighten signals toward prepaid and delivered.
No free forever tier. Trial is full product access.
Start a 14-day trial on your Shopify data, or email for a walkthrough on Meta, Google, and margin leaks.
Vihax exists because the gap between platform ROAS and money in the bank is where D2C brands bleed.
Vihax is built by Vivek Bisla. He leads performance work at Mobikasa (Magnet Growth) — on the order of ₹85 Cr annual ad spend across client brands — and runs Dhanura Ayurveda, where every refused parcel hits his own account.
Across client and own-brand work, the team has operated and tracked ₹100 Cr+ in media. The pattern repeats: Meta and Google get optimised for orders; finance finds out later which orders were real.
Vihax is the product version of that argument — profit analytics with server-side tracking and attribution that includes returns and RTO.
Product, pilot, partnerships, or data requests — we respond within a business day.
Faridabad, Haryana, India