Vihax

What Vihax does

Brand customers use Vihax at app.vihax.com. After signing in, they connect their own store and advertising accounts. The application:

• Imports orders and catalog data from Shopify to compute contribution margin after COGS, shipping, returns, and RTO.
• Reads campaign and spend performance from Meta Ads and Google Ads when the brand grants access via OAuth.
• Captures first-party storefront journey events (page views, product views, add to cart) through a server-side pixel; purchase truth comes from Shopify order webhooks, including when checkout happens off-site.
• Runs multi-touch attribution (including last-click, first-click, linear, position-based, time-decay, data-driven, and algorithmic models) on contribution, not only revenue.
• Surfaces campaign recommendations (for example kill, watch, or scale) based on delivered profit and POAS (profit on ad spend).

Why Vihax requests Google user data

When a brand connects Google Ads, Vihax uses the authorised Google Ads API data only to calculate and display that brand’s own advertising performance, spend, and profit metrics inside their Vihax dashboard.

We do not sell this data. We do not share one brand’s Google Ads data with other brands. Use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Who it is for

D2C brands on Shopify with meaningful Meta and/or Google ad spend who need to optimise for money kept after returns and undelivered orders — not only for orders placed.