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Privacy Policy

Last updated: 20 August 2026 · URL: https://vihax.com/privacy/

Vihax is operated by VIHAX Marketing Solutions (“Vihax,” “we,” “us”). This policy describes how we collect, use, and protect information when you use vihax.com and the application at app.vihax.com. It is designed to align with India’s Digital Personal Data Protection Act, 2023 (DPDP) and, where applicable, the GDPR.

1. What Vihax is

Vihax is a profit analytics application for D2C ecommerce brands. Customers connect store and advertising accounts they control (including Shopify, Meta, and Google) so Vihax can compute contribution margin, attribution, and related metrics for that brand’s own dashboard.

2. Data we collect

2.1 Account data

Name, email address, company or brand name, role, country, currency, and timezone when you create or manage an account.

2.2 Connected platform data (with your consent)

• Shopify: orders, products, fulfillments, and related fields needed for profit and attribution.
• Meta Ads: campaign and performance data as authorised through Meta’s connection flow.
• Google Ads: campaign spend and conversion-related data as authorised through Google OAuth / Google Ads API scopes you approve.
• Other integrations you explicitly connect (for example shipping or analytics tools).

2.3 Tracking and cost data

First-party pixel events from your storefront; costs you enter (COGS, shipping, fees); return and RTO outcomes used to compute delivered profit.

2.4 Usage and technical data

Limited diagnostics and product usage data needed to operate and secure the Service. The public marketing site at vihax.com does not use advertising trackers.

3. How we use data

• Provide dashboards, attribution, alerts, and profit metrics to your brand account.
• Connect to Google, Meta, Shopify, and other services only as you authorise.
• Secure accounts, prevent abuse, and enforce rate limits on tracking endpoints.
• Send service, security, and billing-related notices.

We do not sell your data. We do not share one brand’s identifiable commerce or ads data with other brands. We do not use your data to train public models unrelated to providing the Service to you.

4. Google user data

If you connect Google Ads or related Google APIs, Vihax uses that data solely to provide analytics and attribution features inside your Vihax account. Use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

5. Storage and security

Application servers are hosted on Emergent. Primary database: MongoDB Atlas in Mumbai, India (AWS ap-south-1). Data is encrypted in transit (TLS) and at rest via our infrastructure providers. Production access is limited to authorised personnel and logged.

We retain account and service data while the account is active and for a limited recovery period after deletion (typically up to 90 days), unless a longer period is required by law. Backups may persist on a shorter rolling window.

6. Your rights

Depending on applicable law, you may request access, correction, export, or deletion of personal data we hold about you as a customer contact; withdraw consent where processing is based on consent; and contact us with privacy questions. Email vivek@vihax.com with subject “Data request”. We aim to respond within 30 days.

7. Children

The Service is directed at businesses, not individuals under 18. We do not knowingly collect data from children.

8. Changes

We may update this policy. The “Last updated” date will change when we do. Material changes may also be communicated by email to account owners.